3/13/2024 0 Comments Art museum text messageSatisfaction – experiencing new things, having questions answered Stimulation – being provoked by new thoughts and understanding However, we can assume there are some things that all visitors tend to look for when visiting a museum, art gallery, historic place or cultural centre:Įnjoyment – being somewhere special, sometimes sharing it with othersĬompetence – feeling able to understand what’s going on We can never anticipate the multiplicity of reasons for a museum visit. not staying home to watch television or play video games!) What are they looking for? To enjoy the challenge of a new experienceĥ. To go somewhere that will be comfortableģ. In truth, we – as exhibition developers and storytellers – need to be a lot more humble and not assume we know what works for everyone.Īcross formal surveys of thousands of museum visitors, it appears that the most common reasons people visit museums are:Ģ. Dynamic Learners: ask the question ‘What if?’ they learn by trial and error and believe in self-discoveryĪn underlying message from visitor research is that that we can never treat visitors as a homogenous group. Common Sense Learners: want to know ‘How does it work?’ and enjoy problem-solvingĭ. Analytic Learners: are interested in ‘What?’ and seek information and factsĬ. Imaginative Learners: seek meaning, ask ‘Why?’ they share ideas, and are interested in people and cultureī. Bernice McCarthy, a learning theorist (2) proposes that there are four types of learning styles (4 MAT Model):Ī. In all, Gardner has identified nine different forms of intelligence. Some of us are musically-intelligent, others find mathematics is their thing. These intelligences are things we are born with or that are cultivated as we grow and mature. Gardner’s theory is that each of us is more or less intelligent in different ways.
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